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Provenance Powered

 The fastest and easiest way to find and sell to your perfect customers - the people who love and value your product as much as you do.


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You don't have to be a marketing expert to be good at marketing your business

Want to boost sales?

Learn how to create and share your unique provenance stories. Enrol today in our Provenance Powered Marketing course and make a real difference to your business.

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Want to chat with us?

If you are not sure where to start or you want to find more information about our Provenance Powered Marketing course. Get in touch with us today to find out more.

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Discover your provenance gems and bring them to life!

Meet our team of experts  

Jayne, Joanne and Helen will take you through a step-by-step process to help you create provenance stories that help customers come to know, like and trust you - when they trust you, they will buy from you. 

AND you get more time to do what you do best - producing and creating products that people love and value as much as you do.

Provenance Powered Marketing is brought to you by the team at Honey and Fox Pty Ltd.

We believe that people should be connected to the source of the food that they eat, and the people who produce it. 

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Why  provenance is so important?

Provenance matters because it connects consumers to the source, fostering a sense of connection and trust and in a world where trust is a premium, provenance isn't just important‚ÄĒit's essential.

You know your business better than anyone so you are the best person to tell your provenance story

Learn the secrets

Whether you're handling your own marketing or working with an agency, it's important that you guide the narrative. Our Provenance Powered Marketing course helps you do just that‚ÄĒtell your story in a way that truly represents your business and resonates with your customers.

In our Provenance Powered Marketing course, we teach you the secrets of creating and proving compelling stories about your business that will have customers lining up to buy from you. 

We have put together an easy to use, step by step process for you to follow. Our course will help you:
  • Discover your unique provenance story elements¬†
  • Create compelling stories for your perfect customer¬†
  • Use proof to elevate your provenance marketing
  • Learn how and where to share your stories¬†
  • Build a story bank so you never run out of stories to tell
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Learn everything you need to know and nothing you don't

Never run out of content to share

You will receive all the guidance, templates and materials you need so you never run out of relevant and impactful content to share with your customers

Don't just take our word for it... hear from some of our customers

 Madeleine Florin, Greater Sydney Local Landcare

Honey and Fox tailored and delivered an excellent Provenance Storytelling Masterclass for a group of small-scale farmers in peri-urban Sydney.

Working with the team was so enjoyable, the day was relaxed...it was a great success - our group  were actively creating, sharing and learning from each other as well as the course.

Chloe Kempe, Agrimix

We needed some help to tell our story, our story of a small business with big ideas, toiling for over a decade to commercialise a good idea.  

We learnt the skills and gained the confidence to start communicating so much more about our company than just a good product.

The team have been a joy to work with, I feel like they are an extension of our company. 

You don't have to be a marketing expert to be good at marketing your business

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We help fishers, farmers and food businesses
find and grow profitable markets

I'm Jayne Gallagher, the CEO. I’m a proud "perennial" who’s naturally curious, with an astute eye for human behaviour and a fascination for stories as a business growth tool. I am our go-to business development and market strategist.


I’m Helen Johnston, the extraordinary creative leading our communications team. Harnessing my qualifications in user experience and design, I love helping our clients craft their authentic provenance stories, bringing brands to life.


I'm Joanne Freeman, and I wear many hats as the Research, Learning, and Engagement Director here at Honey & Fox. I like to think of myself as a 'pracademic' because I bring together the best of both worlds: academia and practicality. 


More about the team